The LEWIS MET quantifies brand engagement, delivering a full spectrum of measurable insights across the entire marketing mix.
Using our proprietary methodology, the MET benchmarks the performance of digital marketing channels and tactics such as websites UX, paid search optimization, social listening, personalization, analytics, security and more.
Is your brand’s marketing strategy on track? Fill out the form to schedule your free audit today.
LEWIS is a full service marketing agency from PR to digital. We work at speed to deliver against your business goals. We combine left brain and right brain thinkers to create campaigns with impact. We understand both you and your wider market.
Our expertise spans four continents. So, we never stand still. No matter
the challenge, our strategic experts have the tools and experience to overcome.
We produce detailed research and insights. We monitor intelligent analytics
and SEO. We provide the finest creativity and design. We build strong relationships.
We love to do.
We’re not just a global agency. We’re a global team. We have 28 offices around
the world. Our regional HQs are London, Munich, Singapore and San Francisco.
Our clients span the globe. And, so do our campaigns. No matter the timezone,
language or task at hand – we have the experience and expertise to deliver.
The LEWIS Global Marketing Engagement Index 2018 is a marketing analysis of the world’s 300 largest public companies.
The report outlines who is winning the engagement battle, as well where brands have opportunities to engage with their customers wherever they are. It provides marketers with the ability to both look across the entire marketing engagement spectrum (the parenthesis) and look down at specific marketing touch points (the analytical). By taking this approach, we believe the LEWIS MET brokers a new era of marketing – Quantified Engagement.
I want my free auditSunglass Hut, a leading destination for luxury brand sunglasses, tapped LEWIS to develop a search engine optimization (SEO) strategy and amplify its digital presence.
LEWIS focused efforts on extensive link building on blogs and websites, press release optimization, technical implementations and international optimization.
Results
> 97% YOY growth in organic search traffic
> 87% YOY growth in organic search revenue
> 15% YOY increase in AOV via organic sources
Sunglass Hut has sustained the top three rankings for high volume non-branded keywords including “Ray-Ban sunglasses,” “sunglasses for men,” and “Prada sunglasses.”
bareMinerals, a leader in mineral makeup and skincare, wanted to stand out during the holiday season in a market dominated by larger competitors and resellers.
LEWIS developed an advertising campaign that increased year over year revenue and Return On Ad Spend (ROAS). To reach new consumers, display ads were created to highlight new product launches and promotion periods. Core to the campaign were retargeting tactics to gain new customers and close purchase loops. In addition, SEO work ensured bareMinerals first position on all brand terms being searched.
Results
> 4% total revenue growth during the holiday season alone
> 32% increase in brand term impressions
> 71% increase in overall revenue for Cyber Monday
“There ya go again. We threw you a challenge and look at what you were able to achieve. Once again while others might have got distracted by our chaos you’ve focused on delivering incredible results.”
Corporate Communications Lead at Infosys
"Team LEWIS, thank you for everything. The coverage is fantastic. The logistics worked incredibly well on a global scale. The execution – down to the detail – was phenomenal."
Senior Director, Public Relations at Splunk
Our tech stack includes Webmaster Tools, SEO Clarity, SiteCatalyst, SEMRush, DoubleClick, Magento and Marin. We leverage these powerful tools to glean a better understanding of your target audience’s behaviors and anticipate their search behaviors.
Additionally, our SEMPO and Google certifications allow us to serve as a thought leaders throughout the life of your campaign as well as the community at large. We often speak at industry conferences and contribute to publications like Search Engine Watch and MediaPost.
